The PURE Pro was Pure’s best selling grip! Its unique uniform traction is engineered to provide maximum feedback and control with a firm, tacky feel. The PURE Pro features a deep "W"-shaped texture pattern around a seamless grip using PURE Grips' exclusive EPDM rubber compound. The velvety-feel of the PURE Pro is a great grip for all types of golfers. TEXTURE & FEEL: Tacky, Firm